Preheat the oven to 350°F.
Add the broth, olive oil, and seasonings to a small pot. Bring to a boil.
Spray a casserole dish with nonstick cooking spray and add the rice.
Pour the boiling liquid over the rice, and quickly spread it around evenly with a fork.
Cover tightly with aluminum foil, and place in the oven on the center rack.
Bake for exactly 30 minutes, remove from the oven, and immediately remove the foil.
Cut the butter into chunks and drop it all over the top of the rice.
Add one tablespoon of the lemon juice, and use a fork to gently incorporate the butter. Be careful not to compact the rice. Use a light touch. See note above.
Add another tablespoon of lemon juice, and continue raking and fluffing the rice.
Taste and adjust the salt and lemon.
Note: This is where you can change it up by swapping the lemon and butter for whatever herbs and citrus you want.